Back in the late 1990s and certainly by 2000, low-rise jeans, or as some others called including myself when you see women's butt cracks and tattoos when they were sitting down and just standing up, when they would wear these very tight jeans, what were called low-rider jeans came out. By 2005 they were changed somewhat and we now have skinny jeans that we've been with ever since. And Levis was all over this with the designer denim revolution that remerged in the late 1990s and came back in style after going away by 1986 or so after they were in style from the late 1970s all the way up to 1985 or so. These beautiful dark wash designer denim jeans. Back then the main designers were Jordache, Gloria Vanderbilt, (if you're familiar with Threes Company and Mork and Mindy) Calvin Klein and of course Levis jeans. Today those designer denim jeans would be Seven For All Mankind, Express, True Religion and many others. That is what you see with this commercial here. A beautiful sexy woman, wearing a short top and super low low-rise Levis jeans, on beautiful summer day.